
Looking for reliable help to care for a loved one at home can be a daunting task, even under the best of circumstances. More often than not, an urgent care situation will happen just when you're least prepared to deal with it. That's what happened to our company's president and executive director, Shirley Cohen, in the spring of 1990.
A paralyzing stroke left Shirley's mother completely disabled and in need of 24-hour care. But Shirley didn't have the heart to put her in a nursing home. Like any other caring daughter, she preferred having her mother recuperate in the comforts of her own home. So, she set out to find a team of careproviders who could give her the quality care and attention she needed. That meant taking several weeks off work and spending many hours interviewing prospective aides, checking their references, etc. Also, she came to find out that, in addition to the emotional toll, the whole experience would be very time-consuming and tiring because of all the large and small details that require attention, such as making arrangements for medical visits and equipment, dealing with finances and legal issues, etc.
Shirley's concern for her mother's needs, and her empathy for others facing similar situations, inspired her to establish Home Sweet Home Care. Not only was she able to keep her mother at home for the following eight years, but social workers and hospital discharge planners from all over the San Francisco Bay Area began to rely on her agency to provide top caliber companions and nurse's aides.
These days the agency is regularly called upon to manage the home care needs of patients of local HMO's as well. And, in order to meet the increased demand for our services in the Silicon Valley area, we've opened a branch office in Redwood City. When asked what qualities she attributes to her remarkable success, she says, "Honesty, integrity and attention to details, large and small."
Greg Yu had something like a mid-life epiphany when his mentor-dad sustained a traumatic brain injury after a car accident two years ago. He decided that there was nothing more important in his life than finding the help that his father and mother needed to get them through the difficulties of recovering from, and living with, the disabilities his dad now had because of the accident.
As a CPA and an attorney with 18 years of legal experience under his belt, Gregory cut his schedule way down to accommodate his decision to commute to Michigan from Burlingame monthly to attend to his parents’ needs. Eventually, he decided to move them close to his home so that they could enjoy his family, the California weather, and so that he could make sure that he could watch over them more closely.
How many sons will sacrifice their careers like that, we thought when we met him? We were thrilled when he answered our ad for our Operations Manager position and he was very happy to encounter our job opportunity. “It was serendipitous,” he says. “It was much more than that,” says Home Sweet Home Care’s Founder and Director, Shirley Cohen. “ It was a match made in heaven!”
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